This year, tariffs may cast a shadow over the holiday shopping season, creating more volatility. Here are a few ways to maximize opportunity.

A new survey from the National Retail Federation reveals that shoppers are already spending for the back-to-school season.

Getting the value exchange right is key to unlocking the potential of commerce media networks. More personalized, relevant ...

Inflation and tariffs may be beyond a brand’s control. But pricing inertia is not. The real risk isn’t charging too much — it ...