Campaigns focused on transgender communities are few and far between in the U.S. — how can marketers address this?

UnitedHealth Group is complying with the DOJ’s criminal and civil investigations; Novartis to pay Matchpoint up to $1B to develop anti-inflammatory therapies; Roche looks at direct-to-patient sales in ...

The FDA recently unveiled a new national priority voucher program that would seek to trade faster drug approvals for lower drug costs. Could it work?

After a Q2 earnings call that found Interpublic Group reporting a loss in profits and a flat outlook for the rest of the year, IPG has added a new offering designed to boost and sustain sales growth ...

The Agency 100 is MM+M’s annual ranking of the industry’s top healthcare marketing firms, based on North American revenue. The smaller budgets and tactical pull-through seen in the MM+M/Swoop ...

A provision to end pharma's ad tax deductibility was dropped from the One Big Beautiful Bill but still remains firmly in D.C.’s crosshairs.

Former CMS leader Mark Newsom talks about making the jump to the world of medical marketing.

AstraZeneca’s plan to invest $50 billion in the U.S. by 2030 represents both an increase in American manufacturing and the start of a European exit for a pharma giant. The U.S. is a key market for the ...

Since the beginning of the year, there has been a rise in the number of lawsuits against pharma giant Pfizer over its injectable contraception, Depo-Provera. Consumers have increasingly joined ...

Real Chemistry has acquired independent healthcare marketing and communications shop Greater Than One. Effective this week, the deal brings expanded precision, stronger performance analytics and ...

Most of the 24 million people in Affordable Care Act health plans face a potential one-two punch next year — double-digit premium increases along with a sharp drop in the federal subsidies that most ...

In the wake of January’s deadly wildfires, Los Angeles County leaders are weighing a disaster registry intended to help disabled and senior residents get connected to emergency responders to bring ...