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Marketing Week
54 分钟
Liquid Death pulls out of UK despite claiming ‘strong demand’
Liquid Death is “temporarily pausing” international sales after bringing its European production to the US last year.
Marketing Week
2 小时
Reckitt: Don’t use AI to increase efficiency at the expense of recruiting junior talent
Reckitt’s global director of data-driven and media says generative AI must be used to “replace tasks not jobs”.
Marketing Week
3 小时
Why It Works: Tesla and the side effects of Elon Musk
Elon Musk has become an increasingly divisive figure in recent years - but can his rightward shift sell more Tesla cars?
Marketing Week
6 小时
Sainsbury’s expands CMO role to oversee data and sustainability
Sainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on ...
Marketing Week
11 小时
‘From functional to emotional’: Uber Eats on ‘moving beyond the rational’ to stand out
Coming to mind in emotional moments is the key goal of Uber Eat’s new brand platform, as the business looks to differentiate ...
Marketing Week
10 小时
‘Be curious all the time’: Three brands on improving their marketing operating model
Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...
Marketing Week
18 小时
Women’s sport viewership grew in 2024 but total hours watched drops, data suggests
Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women ...
Marketing Week
1 天
Disney+ price hikes help boost revenue despite drop in subscriptions
Despite losing over half a million subscribers in the past three months, Disney’s streaming arm remains profitable.
Marketing Week
1 天
‘Context had shifted’: Parkinson’s UK on the ‘energetic’ flex behind its rebrand
The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...
Marketing Week
1 天
Spotify cuts marketing spend pledging focus on ‘accelerated execution’
CEO Daniel Ek says Spotify will invest in experiences via its video function, as the streaming giant looks to “set the pace, ...
Marketing Week
1 天
The Week in Tech: Google’s AI investment soars and Snap profits off TikTok uncertainty
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Marketing Week
1 天
‘Massive warning sign’: Marketers on the ‘seismic’ scale of imposter syndrome
Does the term ‘imposter syndrome’ put pressure on marketers to ‘fix’ themselves, while businesses ignore the systemic issues ...
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