This year is shaping up to be a changing and challenging environment for sales. Economic uncertainty, digital transformation, supply chain disruptions, the Great Resignation, quiet-quitting, remote ...

Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But what's truly motivating ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

I'm sure you'll agree that establishing credibility is one of the most critical elements in securing a new customer. The customer must see you as a credible and trustworthy resource. When we ask our ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Starting salaries in the US for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand—and an expected ...

An infographic (below) from ResumeBoostAI covers how to set yourself up for success. It explores tips across five key areas: ...

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog and Dynata. The report was based on data from a ...