Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.

Customer Behavior - Texting among US adults has increased substantially over the past year, but still does not approach the magnitude of texting activity among teens: 72% of adult cell-phone owners ...

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

B2B marketing training and insights from marketing experts and leaders—FREE from MarketingProfs. Advance your career, convert more leads, make more sales.

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

Brand Management - Often, the hardest thing for a marketer to do—conceptually—is to separate brand from product. Our brand and product are inseparable, I've heard it said—by some very successful ...

Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

Learn how to increase your email open rates and get more engagement with your email offers. Email marketing expert Jay Schwedelson offers up expert email marketing tips that work.

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.