First-party data is, as the kids say, having a moment. The concept resurfaced in the public consciousness when Google postponed its anticipated phase-out of third-party cookies on Chrome until 2024.

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Anyone who's been watching marketing industry trends over the past few years will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing: ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...

How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022. An infographic (below) summarizes ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...

Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic ...