B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...

We all know the pain: staring at a blank page, waiting for inspiration to strike. The end goal of "Ideas" feels woolly, a barely tangible thing in the far future you need to reach. On top of that, you ...

Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic ...

Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the ...

Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well as the volume, according to recent research from Cloud Cover Music. The report ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...

Social media marketers will increasingly rely on AI-powered tools and insights gleaned from social intelligence to power their strategies next year. That's according to a recent set of 2024 social ...

Some say good presenters can visualize the audience naked, but I say great speakers strip for their audiences. Great speakers and presenters are not afraid to bare their souls. They strip away all ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...