Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

OzTAM, the Australian firm providing data-driven insights into television audience figures, releases new report on how ...

Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one ...

As one of Australia’s leading wellbeing brands and largest day spa network, endota has 110 locations across Australia, New ...

Read the latest marketing news from Marketing Magazine's Liam Heitmann-Ryce-LeMercier providing insights about marketing & advertising in Australia & around the world.

Share a Coke campaign post-analysis Campaign:Share a Coke Client: Coca-Cola Agencies: Naked Communications, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean Background With the world ...

Sydney-based SEO, content and digital PR agency Prosperity Media has launched its Generative Engine Optimisation (GEO) offering this week. The launch ...

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ This article originally appeared in The Versus Issue, our February/March ...

As one of its earliest converts, the beauty industry is no stranger to the power of social media. But even the savviest marketers could not have foreseen the impact that TikTok would have in the ...

Email is quite literally bigger than ever In a bite-sized version of the brand’s fully-fledged exhibition originally hosted in London, visitors entered a journey that explored email’s evolution from ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

2021: the year to build your brand for Gen Z 2021 is the year that brands will need to look at the aspects of their business that align well with a Gen Z audience, and where they need to make changes.