Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers ...

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...