Chris Pettit, CEO of Revving, talks to us about tackling the financial imbalance in adtech, why publishers feel they are at the bottom of the supply chain, and how boosting the digital advertising ...

The Prime Minister has praised the role of the regional media at a reception held recently in Downing Street.

Paul Connew offers a personal take on why the US president is so obsessed with turning the postwar global economic order into ...

Q: What is best practice? A: Having an engagement plan – in other words, a strategy not just ad hoc tactical activity. To make a subscription acquisition, the consumer needs to engage with the title ...

Q: What is your subscriber acquisition strategy? A: Risk Global, part of Infopro Digital, is a market leading B2B information provider covering financial risk management, foreign exchange, financial ...

Q: What is your subscriber acquisition strategy? A: At Newsquest, our primary goal for digital subscriptions is to continue to grow the subscriber volumes in our chosen markets. Just before the new ...

Q: What is your subscriber acquisition strategy? A: At Farmers Weekly, our subscription strategy has focused on reversing volume decline while driving yield growth to increase revenue. We are ...

Q: What is best practice? A: Best practice in subscriber acquisition focuses on creating a seamless, personalised, and data-driven journey that guides an unknown visitor from initial awareness all the ...

Q: What is best practice? A: Best practice traditionally involves creating a seamless, secure, and user-friendly experience that minimises friction and maximises conversions. However, whilst these ...

Q: What is your subscriber acquisition strategy? A: We have big stretch targets that involve scaling our digital subscription growth, while keeping a stable print subscription acquisition strategy ...

Q: What is best practice? A: Best practice is striking the right balance between monetisation strategy and user happiness. It’s not just about slapping up a pay / data wall and hoping for the best; it ...