Despite economic uncertainty and regulatory pressure worldwide, certain digital channels like social media and retail are ...

Private equity is no longer circling the ad industry — it’s taking over. As agencies transform into investment assets, Helios ...

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.

The spot by the Molson Coors Beverage Company brand also honors late sports legends John Madden, Dick Butkus and Bob Uecker.

Agency L&C turns Tiffany’s signature Pantone color into a purpose-led campaign. Blue is one of the most soothing colors, a ...

There is truly nothing new under the sun, but a few recently launched campaigns prove that there are fresh ways to say the ...

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

Marketers are bringing their A game to the tournament and scoring creative points. While the Big Game will always top the ...

Kubient’s fraud case serves as a warning to adtech executives to strengthen oversight, transparency and ensure ethical ...

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek ...

Journalists are engaging far more frequently on Bluesky than they do on X, according to a study. New research into ...