Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

Articles written by Anushka Gupta ...

By tapping into music as a universal language of love, Coke Studio aligns its brand with meaningful experiences. The campaign positions the mixtape as a timeless keepsake, reinforcing the emotional ...

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

Language learning app Duolingo has collaborated with Amazon MX Player to bring a fun twist to ‘edu-tainment’. They unveiled a ...

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases ...