Meta Platforms, the operator of Facebook, Instagram, WhatsApp and Threads, was responsible for 60 percent of all social app revenues in 2024. The company ...

App developers are abandoning one-size-fits-all pricing models as subscription fatigue drives the need for more sophisticated monetization strategies that ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

Tigran is a seasoned marketing leader with a proven track record in B2C, SaaS, and crypto currencies. Currently, he works at CoinStats as Head of Digital Marketing, where he is leading a ...

Travel apps were responsible for over $1 trillion in value creation in 2024, with approximately 44 percent of all travel app bookings made via apps. These ...

Mobile games contribute to the majority of consumer spending on mobile devices, with games accounting for over half of spending on iOS and over a third on Google Play. The methods for monetization ...

Yodel Mobile has announced the Cherie Blair Foundation for Women as the latest partner in its pro-bono charity app marketing initiative.

Navigate mobile app development with our 2025 market map featuring leading tools across 6 essential categories.

Super early bird tickets for App Promotion Summit NYC 2025 end this Friday, July 25th. The summit will bring together more than 300 in-person participants and will feature over 30 industry experts ...

How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Iain is a results‑driven marketing leader with extensive experience in direct and digital marketing, specializing in mobile‑app growth, user acquisition, engagement, and retention. He has a proven ...

AI search engines are having a moment — and by moment, we mean they’re everywhere. With ChatGPT leading the way and others catching up, AI tools are taking over everything from answering questions to ...