The 2025 Macy’s Flower Show will star YSL Beauty at Macy’s New York City Herald Square flagship location. This event offers immersive Surrealist Gardens and floral displays from April 27 to May 18.

Fenty Beauty also launched a Hella Extra Mascara-Boosing Lash Primer to keep lashes nourished while extending mascara wear and helping decrease flaking and smudging. The Lash Primer offers more length ...

The ‘Trust the Bum’ Tour will bring sunscreen, unique experiences, and educational content to 10 cities across the U.S.

The Fragrance Foundation (TFF) held its annual luncheon at New York City’s Cipriani 42 on April 9th, revealing its Packaging of the Year winners, plus several others.

CIBS President Boris Schaefer opened the event with a message of solidarity, encouraging attendees to support one another during this time of change and transition as the beauty i ...

Understanding the dynamics of organic conversation and its impact on brand perception—and why these brands ranked highest.

E.l.f. Cosmetics has renewed its “Empower.Legendary.Females.” partnership with NASCAR driver, Katherine Legge. Last year, E.l ...

The announcement coincides with the brand’s 10th anniversary, marking a major moment of cultural relevance and fragrance ...

The new Millan office will help Procos meet the needs of its local clients and develop strategic partnerships with Italian luxury companies.

Essie has become the Official Nail Polish Partner of 2024 WNBA Champion New York Liberty, celebrating the intersection of ...

Ulta CEO Kecia Steelman has announced that Ulta will pause its Target location expansions in 2025. The announcement was made ...

The Swedish beauty-tech brand will raise prices due to the recent U.S.–China tariff escalation—but won't pass all costs to ...