MMM is being promoted as an easy-to-use solution for signal loss. But that couldn’t be further from the truth, says INCRMNTAL ...

The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel ...

Netflix’s programmatic platform is a tough sell in Europe. Plus, awkward euphemisms makes marketing for sports gambling a ...

Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

“We shared that when we feel advertising is big enough, we’ll break it out,” responded CEO David Baszucki. Roblox has ...

As we navigate the challenges facing our industry, we must prioritize both efficiency and integrity – and focus on quality over quantity.

Meta quietly launched a product and loudly updated another. Plus, DeepSee.io’s is naming and shaming sellers that monetized ...

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...

Hyundai's latest campaign, titled “The Road,” debuted during the NFL AFC and NFC championship game on January 26.

Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth.

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...