Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any growth in US ad spending this ...

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you ...

Whether it’s on a shelf, Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...