When advertisers think of the social networking category, they mostly focus on the “social” aspect, as in a way to reach ...

Comcast is trying to win over digital-native and social-savvy marketers for with its recently launched Universal Ads, a ...

The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to short selling reports.

Privacy lawyers and ad tech folks often don’t speak the same language. But at least now they’ve got an acronym in common: MSCA.

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth.

An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

The biggest cloud tech companies, – namely AWS, Snowflake, Databricks and the Google Cloud Platform – are investing heavily ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...