Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

The trends in Ad Agency Land over the past few years have been in favor of Publicis. The French holding company has assembled ...

Every organization that has installed a marketing mix modeling solution today wants to be more data-driven. Modern CMOs, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop sabotaging its own progress.

You know that old saw about how regulators aren’t technical and don’t get how online advertising works? Yeah, that’s not a ...

Here are three areas that marketing technology professionals must handle successfully to get the most out of their AI ...

This year marked VideoAmp’s second-ever Vampfront, and its first at the (slightly migraine-inducing) Mercer Labs.

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...