I was in Munich to speak at the Creators Conference as part of the Munich Film Festival. It was a really fun project as the organisers gave me complete freedom to study any aspect of the German film ...

This aligns with findings from the Global Cinema Survey, which revealed that 95% of respondents prefer watching movies in cinemas over streaming platforms, with a notable demand for action/adventure ...

I really must impress upon you just how much this article will ruin a bunch of movies for you. Seriously.   This article ...

Cinema operators and industry insiders reflect on the state of theatrical recovery, revealing cost-cutting, programming ...

Everyone seems to have a hot take on whether AI is going to radically transform the film industry, or is just flashy vapourware. What is certainly true is that there are already a bunch of tools on ...

Now that we have our baseline for each major genre, we can see what happens when a film is a hybrid subgenre, such as ‘action comedy’, ‘sci-fi romance, or ‘sports western’ (ok that last one was a ...

Last week, I posted my research into the problem caused by the growing popularity of horror. Specifically, the word “horror” now encompasses such a broad and diverse range of films that it has begun ...

Whichever criteria you use, once you start to pick between the types of horror subgenres, fascinating patterns emerge. As we saw with top-level genres, the ebb and flow of different types of horror ...