Search Console shows data that Google collects from real users in Chrome, and this is also the data that’s used as a ranking signal. You can see exactly what page URLs need to be optimized. Run a ...

Complete list of 2022 Google updates 2022 has seen nine confirmed updates to Google’s algorithms, while an additional five instances of volatility were noticed and discussed by influential content ...

Marc Swann is Director of Search at Glass Digital, a digital marketing agency offering SEO, affiliate marketing, and paid search services. Marc has been working in digital marketing for 12 years and ...

Recipe sites saw significant increases post-algorithm update in November: sites such as BBC Good Food saw huge increases in visibility at +22 percent just a couple of months later. It was a similar ...

Somebody with more sedentary hobbies may receive articles on the latest comings and goings on Netflix or technology and gadget news. If you optimize your content for Discover, it could be your website ...

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search ...

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a ...

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Google telling us what is coming next. Understanding Google’s considerations as a business, ...

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, ...

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important ...

30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one ...

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets ...