From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.

Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.

This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.

Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

OpenAI launched ChatGPT Search in October 2024 and then made it free for all users in mid-December. Now, you don’t even need an account to use ChatGPT Search. How ...

Google's Gemini AI could become a game-changing ad platform, with potential for native, AI-powered advertising reaching billions of users.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.