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Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers.
The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle ...
As the new year dawns, we here at NEXT allow ourselves something very rare: permission to look backwards. NEXT has always been about the trends and digital insights that will change your working life ...
The video sound installation was part of the NEXT Conference 2024 »New Energy – Recharging our Systems«. It asks a series of questions about the future of energy. Without giving answers, it aims to ...
As part of the Reeperbahn Festival, NEXT is an annual conference that discusses important future topics of technology, innovations and their impact on human behaviour and social life. Be among the ...
Forget the Boom/Bust cycle; in the tech world we’re trapped in a Boom Doom cycle, and it’s about time we escaped it. But it’s horribly seductive, and we need to understand what’s going on to make our ...
Apple is behind. Apple has missed the boat. The AI revolution is here. And Apple has been left behind. That’s been the drumbeat for the past 18 months or so. Well, no longer. Innovation is a funny ...
Everything has a price, and that includes AI. And that cost may well be only indirectly financial. The bigger problem is its energy demands. AI is computationally expensive, and that means energy.
For the past 40 years, we’ve known exactly how to make computers work: you have some way of pointing at something, and making something happen. Be it a mouse, trackpad, or just your finger, that’s the ...
It’s too expensive, too clunky, and anyway, what would you use it for? It’s basically just a very pricey toy. But that’s enough about the original 1984 Apple Macintosh. Let’s talk about Vision Pro.
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