Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over ...

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

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Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone — 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to ...

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Ask me to help you with a planning problem. Ask me to help create or review a job opportunity [job seeker]. Try this: close this window, copy the article and paste it to "chat" with the page.

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! Ask me to help you with a planning problem. Ask me to help create or review a job ...