MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events.

HubSpot Credits: A new AI-powered pricing model What’s new: HubSpot has rolled out a credit-based system for accessing its most powerful AI features, like Customer Agent, Contact Enrichment, Smart ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

SeptemberConference Program by Produced by ...

John Premkumar is the vice president and head of delivery for the digital experience business at Infosys. He is an accomplished leader and an information technology (IT) professional, with over 25 ...

Structured data is code you can manually or automatically add to your site. This code makes additional context available to search engines about the page’s content, making it easier for them to ...

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial ...

Varying performance and multi-turn problems While the agents struggled with many tasks, they excelled at “Workflow Execution,” with the best agents having an 83% success rate in single-turn tasks. The ...

One example that comes to mind is Tim Noonan, CEO of Evertrak. His company transforms recycled plastic into railroad ties that match the strength of traditional wood while addressing environmental ...

Monitor and increase AI-driven traffic Adobe LLM Optimizer can identify owned content (e.g., details on a website) and use it in AI-powered interfaces to answer user queries. That gives teams a ...

CFOs aren’t passive observers; many are actively involved in brand strategy. Yet skepticism remains. Gartner research found that up to 52% of CFOs are still neutral or skeptical toward marketing. That ...