LeBron James worked closely with the Barbie team to personalise his doll, which stands one inch taller than the standard Ken doll in custom, larger packaging. Mattel has announced that Barbie is ...

The nearly five minute long trailer has given fans a glimpse of the caped superhero and his faithful canine companion, Krypto, as excitement continues to build ahead of the movie’s release.

The first-ever mini bust collection from Lego Marvel includes Iron Man and Iron Spider-Man builds, launching 1st June and 1st August, respectively. The Lego Group has unveiled the latest additions ...

The groundbreaking Pac-Man Live Experience invites participants to step into a life-sized, interactive Pac-Man maze, guided by Pac-Masters. A new immersive experience has opened its doors in ...

From immersive audio formats to original graphic novels, Mattel Publishing is deepening fan engagement and delivering fresh experiences across its brand portfolio. As Mattel marks its 80th ...

Launching this summer, the new line features six richly detailed sets that invite kids ages 4–10 to dive deeper into the beloved universe of Miraculous. Just in time for Miraculous: Tales of ...

The much-anticipated interactive store will focus on sports and entertainment trading cards, offering exclusive product and host events, athletes and clubs. Fanatics Collectibles‘ first-ever ...

The limited-edition Hot Wheels Collector die cast set is available for pre-order now on Mattel Creations, with additional products arriving throughout 2025 and beyond. Mattel has debuted the ...

Toy World sat down with Simta Sawhney, senior director Licensing UK & Ireland, South Africa, Israel, Australia and New Zealand, Paramount Consumer Products & Experiences, to talk about the latest ...

Mummy Pig’s pregnancy announcement marks the beginning of a transformational era for the Peppa Pig brand that will continue with new content across entertainment and retail. Hasbro has ...

The 2-in-1 Disney Crystal Art Pin Badge range has been developed as a collaboration between the licensing teams at Disney and Craft Buddy. Craft Buddy is bringing a touch of magic to consumer ...

One of a number of special flip-cover issues we publish each year, the May edition will have a major focus on the world of kids’ licensing. Among a host of other content, the May edition of ...