The move is part of ongoing portfolio optimization goals for its Growth Action Plan 2030, focusing on premium and high-growth markets and investing more heavily in four core areas: Beauty & Wellness, ...

The acquisition helps Celsius grow market share in the functional beverage and energy spaces, which continue to grow in popularity. PepsiCo joined the functional soda landscape just earlier this month ...

Learn how Unilever modernized its approach to improve efficiency, making quality a competitive advantage that drives innovation and growth.

Eric Savitch, SVP, group director, for the Consumer Goods Technology, Path to Purchase Institute, and Progressive Grocer brands, has been named a 2025 Rethink Retail Top Retail Expert.

Artificial intelligence has been embedded at nearly every step of product development, from product blueprint to computational design to 3D prototyping. For many consumer goods companies, the timeline ...

John-David Lovelock, distinguished VP analyst at Gartner, said in a statement that there’s an ongoing paradox with the technology that he expects to persist through 2026. While CIOs are lowering their ...

Fabletics is seeing the benefits following a 2023 implementation of AI-enabled automation in its customer relationship management processes. Consumer goods companies continue to eye artificial ...

AI has turned merchandising into a real-time, shopper-driven process instead of something that’s reactive and based on outdated reports, Cem Kent, CEO of Harmonya, tells CGT. “Instead of just looking ...

Two consumer goods brands, King Arthur Flour and Tumi North America, are bolstering their online consumer experiences, tapping into an e-commerce performance optimization platform to accelerate web ...

According to Iterable, Fabletics has seen improved speed and efficiency, along with bolstered customer relationships. The company reports that customers with two or more marketing opt-ins are 2.5 ...

Revlon has named a chief information and digital officer. Ralph Marshall will be taking on the role, replacing CIO Paul Smith, who is leaving the company in April. John Anthony Wine & Spirits has made ...

The campaign ran across all Kargo sites and channels for display and CTV, including MAX, Paramount and NBC Sports, using VideoByte (VBX), Kargo’s CTV ad server, Kargo told P2PI. The media mix included ...