Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales. PepsiCo CCOs Cara Keating and Bryan Santee share how the ...

“With these deeper insights, sales teams can now personalize their engagement strategies, tailor loyalty programs and plan more targeted promotions and campaigns to increase relevance with retailers, ...

Discover how brands are enhancing in-store execution, embracing emerging trends like AI image recognition, and leveraging data to drive sales. How Southern Glazer’s Is Elevating Proof for ‘Hands-Free ...

Learn about the company's transition plan and how it plans to build on Hattersley's legacy contributions.

As part of this, Kenvue looks to deepen its customer collaboration through algorithmic selling that uses advanced forecasting and intelligent automation to bolster inventory management and reduce ...

HanesBrands is offloading its global Champion brand, which is being acquired by Authentic Brands Group in a $1.2 billion deal. Authentic Brands Group has embarked on a new data management strategy ...

Manufacturers are producing unprecedented amounts of data, yet turning it into actionable insights remains a challenge. This guide outlines how analytics can enhance efficiency and decision-making ...