The NCAA’s lack of commitment results in fewer sponsorship opportunities and less media coverage, which affects the financial ...

The annual men's college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting ...

The First Four is the official start to March Madness: four games traditionally played on the first Tuesday and Wednesday of ...

Duke basketball is likely to lose most of its starting lineup from last season. So what could the Blue Devils look like in ...

These are the colleges fans picked most often to win the NCAA men's basketball championship, according to millions of NCAA brackets in the Bracket Challenge Game.

The Duke and North Carolina women have faced each other 110 times, including 16 games on a neutral court, but they’ve never played in the NCAA Tournament — until Friday.

Players won’t receive any of the prize money themselves, but their schools’ basketball programs and athletic departments reap the rewards.

I put ChatGPT to the test. Here's what happened when I asked the AI chatbot to pick my NCAA men's college basketball bracket.

Madness is a great opportunity to show scouts what they'll do on the biggest stage before the 2025 NBA Draft and a few ...

Here's a look at where USA TODAY Sports ranks the Florida Gators' three NCAA Tournament championship wins during this century.

In the span of less than three weeks, Florida guard Walter Clayton Jr. has risen from a projected second-round pick with ...