Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend, activist, ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Akron's own LeBron James holds multiple NBA records, has taken "Space Jam" to new heights and is a billionaire to boot. Adding to the 40 year old's storied resume, he is now a Barbie doll.

Barbie has released their first ever “Ken-bassador,” a doll modeled after NBA superstar LeBron James featuring accessories from his brand deals like Nike sneakers and Beats headphones!

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026. Last year, Mattel released Barbie dolls in the likeness of several female ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On Wednesday, Mattel announced that the Barbie brand will be releasing a “Ken” doll ...

According to David Betancourt of The Athletic, James' foray into the Barbie universe as "Kenbassador" doll has been an ...

Lakers fragility? Would he be a ten anywhere else, so to speak? Where he sees love, do we just see a superstar basketball ...