With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Key findings reveal how technology is transforming creative industries, the challenges of digital access, and the potential ...

The World Creative Rankings is the definitive guide to advertising’s most-awarded creatives, companies and campaigns. Think of it as your who’s who and what’s what in global creativity.

Simple. Apple Search Ads automatically creates a combination of images and ad copy within the metadata of your ad profile. In addition to this format, with the Advanced tool, Apple offers app ...

Hennes & Mauritz AB, popularly known as H&M, is a Swedish multinational fashion brand that deals in fast fashion and sells ...

Aside from paying homage to the various types of ‘hantu’ in Malaysia, Cerita Malam Raya which garnered over a million views since its release on March 7, also features local dance group Zeppo ...

It uses a Cost-Per-Tap (CPT) model that allows publishers to only pay for ads that customers engage with. ASA has a close connection to App Store Optimization (ASO) since publishers must use App Store ...