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虎嗅网
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机场越来越像奢侈品商场,“精品化”能否成为突破口?
国内机场加速布局奢侈品零售业务,通过引入直营品牌和多元消费场景提升非航收入。深圳宝安、上海虹桥等机场借鉴新加坡樟宜和香港机场模式,但受限于客群结构、运营机制和地域差异,转型面临挑战。机场需结合本土流量和国际视野,探索差异化路径,从“中转站”升级为兼具 ...
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