YouTube has become the go-to platform for creators, brands, and media companies, but with billions of videos uploaded, ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The video-sharing ...

Creators who are still interested in the original Shorts metric can view it by navigating to “Advanced Mode” within YouTube Analytics. The metric, now called “engaged views,” will continue ...

The Audience tab in YouTube Analytics provides detailed information about your viewers, including demographics, viewing frequency, and traffic sources. Understanding this data can help you create ...

There is no view time requirement anymore for a YouTube Shorts video. YouTube will basically count a view if a user just sees your video at all. And because YouTube Shorts content loops, YouTube will ...

and Shorts have historically been a shrouded part of YouTube analytics. Today, YouTube announced that it would be adjusting how YouTube Shorts are counted, switching from a timed approach to a ...