来源丨新消费101（ID：xinxiaofei101） 作者丨贾贺辉 编辑丨小   鱼 图片丨全景网 没有永远的爆款，只有不断进化的品牌，如何与年轻人消费者持续产生情感共鸣，是各大品牌营销的长期课题。阿迪达斯曙光已至，但未来之路仍任重道远。

作者 | 安岱编辑 | 暴雨阿迪达斯在中国市场，终于翻身了。财报显示，2024年，阿迪达斯全球营收达236.8亿欧元，同比增长12%，净利润扭亏为盈。2023年亏损7500万欧元，2024年赚得7.64亿欧元。其中，业绩曾连续八个季度下滑的大中华区，终于翻身了。去年销售额为34.59 ...

要知道，YEEZY系列在巅峰时期销售额能够达到17亿欧元 ... 一位在小红书分享穿搭的博主告诉《节点财经》，“一些Jennie同款的衣服售价基本在300元-400元之间，价格区间基本可以承受，通常花费千元左右，就能搭配一整套look，性价比很高。”从阿迪达斯天猫 ...

Kanye West and his ex-wife Kim Kardashian’s feud over their kids just got even nastier. Things between them hit a new low on Wednesday after the Yeezy rapper accused Kim of sex trafficking “all of the ...

Here’s how it works. Despite what some may think, there are more than a few fantastic smartphones that you can find for under $300. While they obviously won't have all the bells and whistles of ...

In an industry dominated by legacy brands, footwear engineer and entrepreneur Omar Bailey is forging his own path. As the former Head of the Yeezy Innovation Lab and now the Co-Founder and Creative ...

The United States is set to pay El Salvador $6 million to imprison 300 alleged members of the Venezuelan Tren de Aragua gang that it deports to the Central American country, for one year ...

And according to Yashica's teaser campaign, the two existing cameras are about to be joined by a third model. The Yashica City 100 has a 3x zoom range and the Yashica City 200 has a huge 10x range, so ...

阿迪达斯的上一代爆款是和Kanye West合作的YEEZY，巅峰时期的年销售 ... Jennie同款，300元一件 在解释为什么能在大中华区重回双位数增长时，阿迪达斯 ...

Adidas initially paused the sale of Yeezy sneakers and considered destroying ... Adidas calculated that its profits were about 300 million euros in 2023 and about 200 million euros in 2024 ...