In today’s fast-paced world, many women are seeking ways to look their best without spending hours in front of the mirror.

Some women resist brow makeup, hoping their bangs and glasses hide their skimpy ... As we age, the loss of collagen causes the cheeks and their underlying fat pads to sag lower on the face. The minute ...

Melania Trump has never been afraid to forge her own path, including with her makeup. Case in point? These five rules that older women typically follow.

PSA: retinol is the gold-standard ingredient for encouraging cellular turnover, resulting in the improvement of fine lines, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you prefer a one-and-done sweep of shadow or to expertly blend multiple shades, this brush is key. Morphe recently ...

The best blush for mature skin should melt seamlessly into the complexion, livening the face with a healthy flush that doesn’t settle into fine lines, or appear to come from a compact or tube at ...

In the dynamic beauty landscape, trends come and go, but some should definitely be avoided as we age gracefully; for women ...

While women generally maintain healthier lifestyles than men, those who develop certain risk factors face substantially higher dangers of cardiovascular disease than their male counterparts.

“Say hello to your new sleep paralysis demon,” teased influencer Eleanor Barnes — in a harrowing how-to video that’s now ...