Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Definition: Customer lifestyle segmentation is a practice which involves dividing the information of each and every customer into small sub-groups. These sub-groups are made from the data pertaining ...

Traditional approaches to HCP segmentation are no longer sufficient. The challenge now is to maintain personalization at ...

Market segmentation is the fancy marketer's term ... International Journal of Behavioral Medicine, 4(1), 92-100. 4 Regression analysis on the hypotheses, p<= 0.05 About the author: Nadine van ...

Behavior Analytics Market The growing concentration on data-propelled determining worldwide is a prominent factor driving the behavior anal ...

Thanks to its capacity to detect patterns and stay consistent, machine learning is a great tool for CNS behaviour studies.

Choosing the right email marketing tool can make or break your e-commerce strategy, with Shopify Email offering simplicity ...

At a high level, app marketing automation platforms operate by analyzing user data and behavior patterns in order to deliver personalized messaging and experiences to individual users. Below, we’ve ...

Zero Trust architecture (ZTA) is a security framework that regularly verifies all users and devices. While traditional security models assume everything in an organization’s network is trustworthy, ...