So we're all playing the guessing game, with the help of some leaks and rumors Over the years, we've been surprised by new iPhone colors, like yellow, pink and ultramarine. The current iPhone 16 and ...

The upcoming iPhone software update delivers big upgrades to some of Apple's most-used apps, including Messages, Phone, Maps, ...

Your Apple Watch doesn’t know why you chose to go for a run, do a yoga session or take a walk. Strava doesn’t know if you’re ...

Apple Inc’s privacy insistence, which harms its share price—witness the US stock market response to its latest developer ...

Apple’s explanation of its AI failure, new features for iOS 26, macOS 26 and iPad OS 26, an uncomfortable change for Finder, ...

Apple used its annual Worldwide Developers Conference (WWDC) to spotlight upcoming software innovations. While the company is ...

As Apple rolls out iOS 26, users are beginning to see hints of the long-promised, deeply contextual, AI-powered future.

Apple Inc.'s lag in AI innovation, legal challenges, and modest growth could impact its stock performance and services ...

The next iPhone software update brings major changes to several of Apple's most popular apps, including Messages, Phone, Maps ...

Apple announced a ton of software updates during its WWDC 2025 keynote on Monday. The biggest change: Apple is bringing a ...

User Creativity: Encouraged through diverse style options.

Apple shares are trading lower Wednesday slid following the company's WWDC 2025 event. While some analysts are bearish, others remain bullish on Apple's long-term ecosystem value.