Online Shopping and e-commerce have become synonymous with the modern-day shopping experience but they come with their own ...

The Virtual Reality in Retail Market is growing with demand for immersive shopping experiences, driven by advancements in AI, AR/VR, and personalized customer ...

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

Ready to escape real life for some virtual reality playtime and adventure? The latest augmented reality (AR) and virtual ...

Originally as a reflection of augmented reality’s growing role in beauty, Sephora brought the technology to a wide audience via its Virtual Artist ... personal shopping experience while on ...

Sandbox VR, a virtual reality gaming center, opened last week at Gulf Coast Town Center. The center features high-end VR headsets, motion sensors, and haptic vests for an immersive experience.