Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...

The Razavi Law Group (RLG) has set a new benchmark in the legal world with its groundbreaking marketing campaign, featuring a mix of viral videos, high-impact billboard and bus ads, and an ...

If you got a real fright back in 2023 during the promotional run for Scream 6, you won't have to worry too much about that ...

and how he thinks about the fine line between viral marketing success and desperate marketing gimmick.

A new campaign, “Miami Beach Spring Break Reality Check,” will go live digitally on Tuesday, followed by “advertising throughout Florida focusing on our tri-county area, in-state college towns and ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

In today's fiercely competitive marketplace, embracing innovative marketing strategies is essential for expanding reach and ...

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...