Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer. Download the template and walk through these steps:. Customer segment ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Here are five signs that could indicate a weakness in your value proposition and some high-converting B2B sales techniques to combat them.

If you want to perfect your B2B value prop, it’s really helpful to have a time machine. Just imagine it. After any lost opportunity, you could get into your time machine and revisit the exact moment ...

The term value proposition is believed to have first appeared in a McKinsey & Co. industry research paper in 1988, which defined it as "a clear, simple statement of the benefits, both tangible and ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference..

Let me walk you through how to build your value proposition, step by step. 1. Start with Market Research. You need to know ...

The value proposition canvas, on the other hand, dives deeper into understanding the specific consumer segment’s requirements and concerns and how the product or service addresses them.

Alicia Kelso is the executive editor of Nation's Restaurant News. She began covering the restaurant industry in 2010 for QSRweb.com, FastCasual.com and PizzaMarketplace.com.