The Value Proposition Canvas is a tool designed to help businesses ... or not getting the right results. In this example, we have filled out the customer’s jobs (yellow), pains (red) and gains ...

If companies want to attract and retain talent, they must market their employee value proposition effectively.

You'd think it'd be simple for companies to explain what they do ... You'll use each value proposition differently. For example, Hubspot leads with its brand-level UVP on the homepage ...