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原创 从网友留言到爆款产品,VoC管理助企业 “弯道超车”
源于“雷总,可不可以出一款这样的洗衣机,非常需要!”这条普通网友的留言,小米双区洗烘洗衣机应声而出,在2024年11月发布上市,发布即大火。在洗衣机这样一个高度成熟的品类里,树立了一个基于公域渠道监测顾客评价心声(VoC管理)开展用户共创并大获成功的 ...
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