April in London buzzes with innovative treatments, playful beauty must-haves, and heritage-inspired fashion, capturing the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Actress Shivangi Verma emphasizes that fashion is about comfort and self-expression. She enjoys retro trends like bell-bottom jeans and polka dots. In ...

A stylist shared her top spring 2025 trends, including pastels, the boho aesthetic, wedge sandals, straight-leg jeans, and ...

Now, the latest – and most popular – polarising style is the ‘sneakerina’: a combination of the sneaker and ballerina flat.

From which foot to wear them on to all the It-girls leading the charge, here's your ultimate guide to wearing an anklet in ...

Last year, we saw sneaker heels trend thanks to Sneex (the brand started by Spanx’s founder Sara Blakely); while ...

An editor tried the spring 2025 bloomers trend, and now the Free People Forever Young Pants have replaced jeans as her go-to ...

Recession 2025 warning signs are swirling everywhere—for those willing to look. There are, of course, straightforward ...