April in London buzzes with innovative treatments, playful beauty must-haves, and heritage-inspired fashion, capturing the ...

With the new season comes fresh new styles. Some of the most talented designers served up major spring 2025 fashion trend ...

A stylist shared her top spring 2025 trends, including pastels, the boho aesthetic, wedge sandals, straight-leg jeans, and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Last year, we saw sneaker heels trend thanks to Sneex (the brand started by Spanx’s founder Sara Blakely); while ...

It can be hard for Gen X to parse through the endless cycle of fashion trends. So, stylists shared what's in and out for ...

An editor tried the spring 2025 bloomers trend, and now the Free People Forever Young Pants have replaced jeans as her go-to ...

The ‘sneakerina’ is trending. But how do you style them? - Fashion loves a hybrid - but are ‘sneakerinas’ a step too far?

“In short, selvedge is the vertical edge of the denim fabric that prevents the end of the denim from unravelling,” explains ...

Part of Forever 21's appeal was a level of excitement impossible to replicate online – that adrenaline rush that comes from ...

Amazon’s fashion department is packed with spring clothes, and we’re eyeing matching sets under $45. We found casual lounge ...

From which foot to wear them on to all the It-girls leading the charge, here's your ultimate guide to wearing an anklet in ...