Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

Personalized advertising tailors marketing messages to individual consumers based on their preferences, behaviors, and ...

Better-for-you energy drink Celsius is not just an energy drink: it’s a premium lifestyle brand that’s continuing to gather ...

Constructing a solid brand goes beyond attractive logo design and memorable taglines. The process of developing a robust brand means creating an authentic relationship with customers based on sincere ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

CompoSecure, Inc., a leader in metal payment cards, security, and authentication solutions, today released a new report based on an independent global survey the company commissioned from Capuchin ...

As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and why readers engage with newspapers in today's world ...

Spend time with stories about what ketamine does to the human brain, the political fight of the century, and more.

Hundreds of companies and campaigns use Resonate to drive more effective marketing strategy and execution fueled by a comprehensive and continuously updated understanding of their audience that ...

Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...

Good morning, everyone, and welcome to the Pinnacle Financial Partners Quarter 2025 Earnings Conference Call. Hosting the call today from Pinnacle Financial Partners is Mr. Terry Turner, Chief ...

Once synonymous with rare ingredients, artisanal methods or wellness-driven formulations, “premium” food today increasingly is defined by ease and immediacy, according to experts.