Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 ...

New National Grilled Cheese Day survey data shows sandwich fans agree: no matter how you like your toast, it's ALL about the cheese! CHICAGO, April 3, 2025 /PRNewswire/ -- While grilled cheese may ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several ...

It remains relatively early in McDonald’s race back to unified value. The chain in January launched its McValue Menu—a ...

The Mix teams up with the Kinda Funny gang to present some of the best indies around. Join us for The Mix + Kinda Funny Spring Showcase this Monday (3/17) at 9am PT to find your next favorite game!