The phenomenon seems to be a coping mechanism our generation has developed as a result of our collective trauma.

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A give a fuck attitude, nonchalance for rules and subversion of expectations. Is Ogilvy Social.Lab Belgium’s Joseph McElligott talking about 2024’s Brat Summer trend or 2025’s Donald Trump?

Back in 2018, at a Milk Tuesdays event at Edinburgh’s Bourbon nightclub, Lucia Gorman found herself at the centre of a meme ...

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The actor spoke about the response to Chelsea's fate in the finale, her relationship with Saxon and how she and Walton Goggins imagined their characters met.

The full list of stars entering the Celebrity Big Brother house this series has been revealed… and we’re in for a wild ride!