In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Segmentation is a very essential part of ... Imagine being able to map out every prescriber and every hospital in your target market, using various data sources, their prescribing patterns.

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Skift’s Canadian Outbound Travel Research Program will provide exclusive insights to help U.S. destinations and travel brands ...

Tomra, BarcoVision, Satake USA, MSS Inc., Raytec Vision, BoMill, Greefa, CP Manufacturing, and Meyer, among others, are a few ...

Digital elevator advertising is becoming an effective tool for fast-moving consumer goods (FMCG) brands to connect with ...

Investor sentiment around Zscaler has been positive, thanks to sales strength. Click here to learn more about the growth ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

TechTarget's FY25 revenue guidance is expected to be in line with estimates at $512 million, but macroeconomic concerns could impact early 2025 performance. Needham analyst Joshua Reilly lowered the ...