The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit. LeBron James Kenbassador ...

“Barbie” is an impossibly good blockbuster. It has the care, wit and charm you’d expect from a Greta Gerwig joint, but the scale only possible with the kind of budget provided to certain IP. Margot ...

The doll is also dressed in a black T-shirt with the phrase ‘We are family’ and a wristband which reads ‘I promise’. These phrases are references to his foundation’s core values. Senior VP of Barbie ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting ...

LeBron James has made history today, as the first male athlete to become a Kenbassador. A historic moment for him and his ...

There’s no shortage of celebrities who have gotten the Barbie treatment, from Mariah Carey to David Bowie and so many more. But in a move that unites the worlds of basketball and doll collecting, ...

Watch out, Ken. LeBron James is moving into the Barbie universe as Mattel prepares to launch a new doll in the likeness of the NBA great. James was chosen as the brand's first "Kenbassador" due to ...