Before Rams-Titans, the last Super Bowl matchup between two teams yet to win one was in 1987 when the New York Giants defeated the Denver Broncos 39-20.

New York Giants quarterback Phil Simms (11) shown in action in Super Bowl XXI game in Pasadena, Ca., Sunday, Jan. 25, 1987. The Giants defeated the Denver Broncos, 39-20.

commercial after he was named MVP of Super Bowl XXI in 1987. The commercial shows highlights of Simms from the Giants' 39-20 win over the Denver Broncos as the "When You Wish Upon a Star" theme plays.

1986 Denver Broncos: Lost Super Bowl XXI, finished 10-4-1 (lost Super Bowl) in following season 1987 Denver Broncos: Lost Super Bowl XXII, finished 8-8 (missed playoffs) in following season ...

Since Simms became the first Super Bowl MVP to go to Disney in 1987, at least one player has uttered the line in all but one year (2005), when there was no commercial following Super Bowl XXXIX.

For Super Bowl XXI, in 1987, the halftime show celebrated a century of Hollywood, mostly by presenting famous songs from movies and television, plus costumed Disney characters.