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Historical data shows that maintaining a higher share of voice than share of market is a key predictor of brand growth. Reducing advertising spend during economic uncertainty can have exponential ...
At the weekend, tech company Astronomer turned to Gwyneth Paltrow in the wake of the recent Coldplay kiss cam scandal to “address” frequently asked questions.And we turned to a range of industry ...
The VP of product and marketing for Samsung’s Mobile Experience division in the UK & Ireland is no stranger to eye-catching ...
Shopping lists for some fans of The Ordinary looked a little different this weekend as the no-frills skincare brand went viral for selling cartons of eggs for $3.37 at two of its New York City ...
Convenience store Sheetz and Liquid Death partner for a stunt this week that will cut consumers' sandwiches in half with a ...
UP is launching a unique campaign called '7 Days of Super Duper Summer', bringing virtual snow to hot cities like Dubai and ...
CHICAGO, July 10, 2025 /PRNewswire/ -- Whirlpool brand, a proud sponsor of the Premier Lacrosse League (PLL), is transforming the Chicago River into a floating arena to welcome PLL back to the ...
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