Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Details such as the mugs and perfectly crafted macchiatos can help Starbucks signal that its drinks are worth the price, according to Eric Gonzalez, an analyst at KeyBanc Capital Markets.

The line of drinkware includes an assortment of tumblers and cold cups adorned with hearts, flowers and pink and red hues, according to Starbucks. Pink Floral Cold Cup with Straw Topper (24 oz.): ...

Here are the two new beverages Starbucks is offering this Valentine's Day: Chocolate-Covered Strawberry Crème Frappuccino: a Starbucks twist on the classic chocolate-covered strawberries of ...

Valentine's Day will be here before you know it but if you just can't wait to satisfy that chocolate craving, Starbucks has just the drink for you. Make that two drinks. The coffee chain announced ...

Starbucks will offer a rare perk on Monday: free coffee. Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line. But it’s ...

Everyone, say hello to Blackberry! The Blackberry Sage Refresher, Blackberry Sage Lemonade Refresher, and Midnight Drink ...

Starbucks is offering members of its loyalty ... Baristas also began to put "any" drinks ordered "for here" in coffee mugs, glasses or a customer's personal cup. The company also brought back ...

The line of drinkware includes an assortment of tumblers and cold cups adorned with hearts, flowers and pink and red hues, according to Starbucks.