Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol coined the phrase on the coffee giant's earnings call this week, which ...
Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 earnings call.
Orange County Register16 天
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who ...
NBC Los Angeles17 天
Starbucks defaulting to mugs for ‘at here' orders, free refills in stores returning this week
All company-owned Starbucks locations will default to ceramic mugs for customers consuming beverages in stores, and will also ...
Yahoo Finance14 天
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Patrons of the coffee chain can now enjoy free refills of brewed coffee and tea (either hot or iced!) during the same visit ...
Starbucks brings back condiment bar, free refills on drinks ordered "for here"
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...
‘I was so excited’: Starbucks customer places order after learning about new policy ...
A woman went to Starbucks expecting a personalized message on her cup. Her disappointment sparked conversation about new ...